One Time Optimization

To maximize performance, realsearch will use the following strategy for your account:

1) ACCOUNT STRUCTURE OPTIMIZATION

Campaign Organization

 We start by organizing your new campaign structure to allow more customized, targeted ads to focus specifically on the products in the new ad groups. Your ads will be more targeted, which will increase the likelihood of a prospect clicking through to your site.

New Named Ad Groups

 We will create new ad groups consisting of related keywords and ad text. You will also notice that we will name the ad groups according to the specific niches that you are targeting. This modification should improve your campaign organization and you’re targeting.

Paused Search

 To prevent the duplication of keywords and to keep them from competing against one another, we recommend pausing your original campaign once our optimization has been uploaded. Please note that you can resume your original campaign at any time should you decide to revert back.

2) KEYWORD OPTIMIZATION

Keyword List Expansion

 We will create an expanded keyword list by including relevant keywords, as well as their respective singular and plural variations. The goal of these new keywords is to trigger your ads more frequently and increase your advertising presence to a targeted audience.

Campaign Negative Keywords

 We will add additional negative keywords into your keyword list at the campaign level. These negative keywords will continue to protect your CTR by filtering out irrelevant searches.

3) AD TEXT OPTIMIZATION

New Creatives

 We will create two new ads for every new ad group in the campaigns. Within the ads, we will create a targeted ad title to maximize the relevance of your ad in relation to your keyword list. Ads will highlight your various special offers, used promotional language, and inserted selected call-to-action phrases to entice users to click on your ads.

Destination URLs

 We will select the destination URL that takes your users to your product's landing page when your ad is clicked. This will increase the chances of a successful conversion because users will not need to spend time searching on your product on your website.

Tracking URLs

 We will review the destination and keyword tracking URLs for your new ad groups and add the appropriate tracking URLs if necessary.

Left Existing Creatives

 In regards to your existing ads, we will re-allocate them to the most relevant ad group within the new structure of your campaign. Please note that the AdWords system will rotate your ads, analyze their CTRs, and then automatically show the highest performing ad the most often.

4) CAMPAIGN SETTINGS

Maximum Cost-Per-Click

 Please note that we will set the maximum CPCs for all of your new ad groups to the same amounts as your existing ad groups. We may make adjustments to these amounts, after reviewing performance data.

Daily Budget

 You daily budget will remain the same. At your convenience, please evaluate your daily budget and change it to a value that is most suitable to your advertising goals.